Jason Zicha

Fly fishing has been a major part of my life ever since my grandfather first taught me to cast a line in his front yard around 1982.  He made every effort to infect me with the same love of the fly rod that had been one of the driving forces of his life for many decades.

In 1998, I built my first graphite fly rod from scratch and was amazed at the revelations I found.  I found that graphite fly rods could be fine tuned to become an instrument which brings an angler great joy due to the responsiveness and accuracy that cannot be done under mass production circumstances by the larger companies.   Only those people who have used a quality custom fly rod can attest to what the rest are missing out on. 

Soon after bringing my custom rods to the general public and marketing them through word of mouth, we often heard requests for bamboo fly rods, and that side of the business was born.

Moving from Eastern Washington State to Eastern Idaho has afforded me the opportunity to spend my free time on rivers such as The Henry's Fork, The South Fork, Snake River, Blackfoot River, Fall River, Teton River, Bitterroot River, Big Wood River, Little Wood River, Salmon River, Silver Creek and many more.  Not only does this give me great joy, but is crucial to my product development and testing.

In this area, we have the ability to fly fish "Big Water", Small Streams, Spring Creeks and reservoirs.  All on the same day if one was so inclined.  You and every angler knows that a 5 weight fly rod will do a good job on most waters, but that fly rod will not do a "Great Job" in most circumstances.  Every serious angler you know has different fly rods for different waters.  It takes a fly rod with a softer action to make delicate presentations to rising trout on calm waters. Lakes and reservoirs need fly rods with enough power to lift a sinking line from the depths.  A downstream run by a steelhead requires a fly rod built to fight tough fish.

As a professional rod builder, I base my business on my ability to provide top quality fly rods at prices that are considered affordable. I do not keep the costs down by working in high volumes or ignoring the small details, but by keeping a low business overhead.  Everything I build is designed around maximizing the performance, durability and life of each and every individual fly rod.

Take a look around the web site.  When you are ready for your next fly rod, contact me for a quote, and compare it to the cost vs. value of what you may buy from the local fly shop.

May the wind never foul your cast.

Jason

• < Prev